Adding New Words to your Vocabulary

Every year a number of words get added to the English Language and find their way to the Oxford Dictionary. Rapid development of technology has created multiple new products, services,and functionalities, which all need new terms to describe them. Social media has added to the fast circulation of a new vovabulary as well. Last year, we saw 'Vuvuzela", the irritating horn used at the Football World cup making it, besides words like Slumdog. This year the English language finds an increasing influence of the Worldwide Web,and has included words such as: Scareware-     malicious computer programmes Trackpad-      touchpad Buttload -       a large amount Bloggable-      a suitable topic for blogging Onliner-         ...

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"Personal Integrity" - Al Pacino's famous Speech from Scent of a Woman

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Quality, not quantity that counts. Motivational Scene - Movie 300

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Trends in IT for 2011

IT industry continues to be upbeat for the year 2011.Spending in this sector continues to be uppermost with client companies. However newer innovations around technologies like cloud computing and mobile technologies shall gain importance. Retention of work force shall continue to be a challenge for the HR managers, besides managing expectations and upgrading skill sets of the young brand of IT professionals in terms of leading large teams. The new generation will be required to operate as part of Global organisations with a sound understanding of economic and business environment. They should also be good at their soft skills, as well as application of technology, analytical and operational skills. Career Opportunities: Diverse career choices are available to a young entrant as of date at...

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TRAINING SESSION

                                                At a  BOOT-CAMP with IIM Call Gett...

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ON NATIONAL MEDIA

                                                     Live on ZEE News on CAT ...

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TALK AT UPES, DehraDun

                     Management Students at University of Petroleum & Energy Studies attending the t...

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For a Guest Lecture at UPES, DehraDun

                  For a Guest lecture at University of Petroleum Studies, Dehra Dun, with the ...

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Old Buddies at Course Gettogether

             Course mates at Get-together: Sethi, Sinha, Ramesh, Prem Nair,Sengupta & Rajago...

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CAREERS IN INTEGRATED MARKETING COMMUNICATION

Contributed by: Ms Raunica Ahluwalia (ex-MICA) & co-author of Entrepreneural Case Studies , Marketing Communications Industry. “Careers in Integrated Marketing Communication” What is Integrated Marketing Communications (IMC)? • IMC is the management of all disciplines of communications in building positive relationships with people and other stakeholders. • IMC not only combines the marketing communications disciplines of advertising, sales promotions, direct and e-commerce marketing and public relations, event management but also looks into the key aspects of alignment of stakeholders’ internal processes, from product/services development to services delivery to people as consumers. • The ultimate effect of practices of IMC results in customers demonstrating their appreciation with...

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CAREERS IN MARKETING & BRAND MANAGEMENT

CAREERS IN MARKETING & BRAND MANAGEMENT 1. What is a Brand? BRAND= PRODUCT + EMOTION/INTANGIBLES eg,TATA= PRODUCT + "TRUST" MERC= PRODUCT + "QUALITY" LUX = PRODUCT + "BEAUTY" 2. What is Brand Management? All processes that are used to enhance the value of a Brand. The key tenets of brand management involve: (a) PRODUCT- the functional benefit (b) POSITIONING- What does the brand stand for (Emotions) (c) PRICING- defines the value of the brand in the eyes of the consumer. The premium it commands. (d) PLACE- Where all the product can be made available. 3. What does a Brand Manager do? (a) Understands the "unmet" needs of the customer. (b) Researches the consumer for his MR Agency. (c) Creates a brand that fulfills(functional+ emotional) needs, better than competition. (d) Develops a...

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Career Choices in Corporate Finance & Investment Management

CAREERS IN FINANCE 1. Careers in Finance: Options (a) CA- leads to CFO, CF Controller, Auditor, Tax advisor, Treasurer etc (b) CS- an LLB, would give an added insight into the Financial Laws, Corporate rules of Governance. (c) CWA- Deal with Cost & Management Account things like Fixed Cost + variable Cost & carry out analysis, based on these. (d) CFA-Professionals who analyse where & why to invest, Carry out Project Appraisals. (e) MBA-have a businesss orientation. Are people oriented and their gut is respected. An Entreprenural approach . Each of the above Qualification offers a unique specialisation, but still any of the above can be a means to a common end. 2. Options: a Finance professional can opt for any of the following fields based upon ones temparament towards an...

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