Key Strengths Required of an "Accounts Manager" in Advertising

A number of aspirants are fascinated towards a career in Advertising, and apply to places like MICA, without knowing the role of an Accounts Manager. This is a pet question at MICA interviews.The term has nothing to do with finance. Managing advertising clients (Client servicing) on behalf of your advertising agency and  managing Brands/accounts is what they offer when you come out from C-Schools(Commmunication Schools) as they would like to call themselves inorder to differentiate themselves from the rest of the  B-Schools! The function of an Account manager in advertising is an ambigious one when it comes to defining it in exact terms. Some of the key strengths required of an Accounts manager could be: 1. Creativity. Ability to initiate and nurture ideas. They can spot a...

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